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Phase 1:
Set up

Phase 1.1: Picking a System

For our system, we decided to look at the EVGA website. This website is a shopping site for a computer hardware company with an "elite" membership program. EVGA also allows for community interaction through Twitch streams and forums.

It’s different from other shopping websites because it's specifically for computer hardware targeted at the specific demographic of people who enjoy building their own PCS. We selected this website because UI was hard to navigate and was very cluttered.

Phase 1.2: Identifying Representative Tasks

  1. sign up for an account in order to make a purchase

    • . Click the sign-up button

    • . Fill in information and sign up

    • . Confirm your phone number via a text msg code

    • . Agree to terms

    • . Activate your account via link sent to email

    • . Login!

  2. perform a search to find a product

    • open the products tab

    • search for a gaming keyboard

    • click on the keyboard you want
      or

    • enter product name in search bar

    • locate product information page

  3. purchase a product for delivery

    • add keyboard to cart

    • edit the amount of keyboards in cart

    • go to checkout

    • enter shipping/billing info

    • confirm shipping address

    • select shipping timeframe/expedited shipping

    • select payment option

    • enter payment information

    • receive confirmation of purchase

  4. chat in the discussion forums

    • Select a discussion topic

    • Choose a topic thread

Phase 1.3: Questionnaire

  1. Have you ever heard of the EVGA website?

  2. Have you ever bought anything from the EVGA website before?

  • If they haven't, substitute their preferred shopping website where applicable

  1. (if yes to 1) Have you ever used the discussion forums on EVGA?

  2. (if yes to 1 & 2) Have you joined the Elite Membership program on the EVGA website?

  3. (if yes to prev. question) What made you decide to join?

  4. How many times/how often have you made purchases from the site?

  5. When was the last time you visited the site?

  6. How was your experience the last time you visited the site?

  7. What problems have you had when using the site?

  8. What are some of your favorite things about the site? Least favorite things?

  9. How do you feel about purchasing products from an online retailer rather than a brick and mortar shop like Micro Center
    Post-study questions:

  10. In general, what is your opinion about the EVGA website?

  11. What did you like the most?

  12. What did you not like the most?

  13. Did you get confused at any point while using the website?
    What kinds of details do you believe need improvement?

  14. Do you think that the website is doing a good job in selling products?

Phase 1.4: Script

Hello [name of participant], my name is [name of researcher]. I'm a student at the University of Michigan-Flint, my current major is computer science. I appreciate you being a participant in my study for the Human-computer interaction course. Before we begin the questionnaire, I would like to introduce to you the subject which I will be talking about and how you can help me. In this course, we were told to pick any kind of system which is considered problematic or unorganized, my group and I chose to work on and redesign a website called EVGA. Before we interact with the website, I would like to ask you some questions about your experience with EVGA and shopping websites.

​

Pre-study questions:

  1. Have you ever heard of the EVGA website?

  2. Have you ever bought anything from the EVGA website before?

  • If they haven't, substitute their preferred shopping website where applicable

  1. (if yes to 1) Have you ever used the discussion forums on EVGA?

  2. (if yes to 1 & 2) Have you joined the Elite Membership program on the EVGA website?

  3. (if yes to prev. question) What made you decide to join?

  4. How many times/how often have you made purchases from the site?

  5. When was the last time you visited the site?

  6. How was your experience the last time you visited the site?

  7. What problems have you had when using the site?

  8. What are some of your favorite things about the site? Least favorite things?

  9. How do you feel about purchasing products from an online retailer rather than a brick-and-mortar shop like Micro Center?

​

Thank you. We have completed the first part of the study. We are going to move on to the next part which is interacting with the website. You will be given a set of tasks to operate on the website, however, I will not tell you how to do it, we consider you a new user to the website and are free to do whatever you see appropriate. Do not worry if you get confused or don't know how to perform the tasks, the purpose of this study is to locate small issues and make improvements. I also want remind you that we are not testing you or judging your performance. If you have any questions before or while performing the tasks, do not hesitate to ask. Finally, I would like to ask you to think aloud while performing the tasks. Is that ok? Lets get started.

​

You are currently on the home page

 I'd like you to sign up for an account

Next I want you to look for a gaming keyboard

Now, please act as if you were going to purchase the keyboard

Finally, please take a look around the discussion forums for information about this keyboard

​

Thank you for completing the tasks. I have a few more questions to ask you regarding your
experience.
 

Post-study questions:

In general, what is your opinion about the EVGA website?

What did you like the most?

What did you not like the most?

Did you get confused at any point while using the website?
What kinds of details do you believe need improvement?

Do you think that the website is doing a good job in selling products?

​

Thank you very much for your time and for being a participant in this study. Your answers and opinion were very helpful in exposing the things that need fixing and showing us what can be improved on this website for our project.

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